We always saw this project as a link between two places and used the hyperlink as an inspiration. The underline style is used throughout the identity for graphical and informative purposes. The deep blue colour is also a reflection of the hyperlink as is the font Times New Roman, a system font that is well built but has gotten a bad reputation from its status as a system font and general misuse. We liked this challenge and enjoyed finding and emphasizing its beauty and functionality.
For ABN we made a presentation of the project in Korean to be distributed to its target group through the Keum Art Projects website and directly as printed material.