Korea Now!

Korean Crafts & Design in Munich

The exhibition in the Bavarian National Museum celebrated the vast diversity of contemporary design in South Korea.

The Identity

Korea NOW! was part of Munich Creative Business Week 2016 from February 20-28 and represented over 50 Korean designers and artisans. We designed a complete identity that built on the playfulness of the exhibits. This included invitation card, poster, banner, and signage. When designing the identity for the exhibition we drew inspiration from the simplicity and attention to detail of the objects, using Helvetica to achieve elegance from a common font by attention to details.

The main logo for Korea Now set in Helvetica regular

The main Logo and all text for Korea Now was set in Helvetica Regular. The logo also worked with its initials KN! as graphical elements as shown in the cover-image of this page.

The Website

We also developed and designed a microsite for the exhibition that was used for promotional value and bilingual information.
The design was based around the identity to provide a solid consistency throughout the exhibition material.

Desktop Version

Screengrab of Korea now website, desktop version

Desktop version of the microsite with a consistency of the identity

Tablet Version

Screengrab of Korea now website, ipad version

Ipad Version

Mobile Version

Screengrab of Korea now website, iphone version

Iphone Version

Printed Material

We designed a poster, banner, exhibition material such as labels and walls and invitation material. We also did a slide for the entrance hall. The invitation cards was simple in design but with embossed graphics and a matt coating.

Invitation card with embossment for the Korean crafts and design exhibition, Korea Now! in Bavarian National Museum

The invitation card for the exhibition with embossed graphics and a matt coating, and a folder for Press handout to journalists.

Detail from the inside of the Invitation card with embossment for the Korean crafts and design exhibition, Korea Now! in Bavarian National Museum

Detail from the inside of the Invitation card with embossment

illustration of slides from the Korea Now exhibition in Bavarian National Museum

An overview of the slides we did that introduced the exhibition and its identity in the main hall of the Bavarian National Museum.

The Exbition

The posters were hung all over Munich to advertise the event and on huge 6m tall banners on the beautiful facade of Bayerische National Museum

Munich street foto of the poster for the Korean crafts and design exhibition, Korea Now! in Bavarian National Museum

The poster hung all over Munich to advertise the exhibition

Banner for Korean crafts and design exhibition, Korea Now! at the Bavarian National Museum

6m tall banners hung on the beautiful facade of the Bavarian National Museum

Exhibition label design for Korean crafts and design exhibition, Korea Now! at the Bavarian National Museum

In addition we designed some signes that were placed around the complex to advertise the nearest entrance.

Wall text and graphics for Korean crafts and design exhibition, Korea Now! at the Bavarian National Museum

In the exhibition itself we set the wall text with the KN! logo and information about the exhibition.

Services Delivered
Logo and identity
Print Material
Website
Web Development
Graphics