The identity reflects the playfulness of the objects, as well as the old traditions from ceramics. A combination of a slightly surreal illustration that plays on the origins of a teapot and a strange title set in Goudy Old Style with eccentric details and a traditional character against Akzidenz-Grotesk. We then added a loud pink (Pantone 805) to bring it center stage. This identity illustrates the contrasts of a subtle but highly crafted material such as porcelain and the loud food of a fast and modern Korean culture.
The exhibition “Delicious Design - New Tendencies from South Korea” showed 50 objects from Korean craftsmen and designers to highlight the playfulness of the table and food culture in South Korea.
- Services Delivered
- Graphic Identity
- Exhibition Materials
- Art direction